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Channel: Reineke Reitsma – Forrester
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The Data Digest: Mobile Phone Usage In Public

For the past two weeks, I was on holiday with little access to the Internet. It wasn't that I'd gone to the ends of the earth; I was, in fact, traveling through the South of England, but we just didn't...

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The Data Digest: Trust Is The Digital Wallet's Most Valuable Asset

By Anjali LaiAs the sun sets on the summer season, I made one last getaway to a local island to enjoy the final moments of warm weather. While this small, remote island offers a chance to disconnect,...

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The Data Digest: The Rising mCommerce Potential of Digital Natives

by Anjali LaiEarly last year, Forrester published a report profiling digital natives -- youth ages 12 to 17. They've grown up in a world of rapidly evolving technology, to the extent that they can't...

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The Data Digest: Listening Data Reveals Fluctuating Consumer Sentiment Around...

by Anjali LaiAlthough an event that takes place in the offline world may be finite, it lives on in the online world. When a single incident becomes part of the Web, which is buzzing with real-time...

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The Data Digest: Mobile Travel Bookers

This week, I'm on holiday. As a follower of my blog, you know that I quite regularly take a couple of days off. I live in Europe, where we have more holidays (on average) than some other regions. So...

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The Data Digest: Happy Birthday, Groupon

by Anjali LaiEarlier this week, Groupon celebrated its fifth birthday -- and its party was certainly hard to miss. The countdown to the big day began last week, when my daily deal emails arrived with...

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The Data Digest: Black Friday - Old Traditions; New Routines

by Anjali LaiOn Tuesday at 8 a.m., I received a call from my mother. Instead of driving to her office, as she's faithfully done at that time for more than a decade, my mother was caught between shelves...

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The Data Digest: Consumers’ Holiday Shopping Journey

Last week, my colleague Sucharita Mulpuru published Forrester's annual US online holiday retail forecast. In her blog, she shared that Forrester expects this year's holiday season to generate $78.7...

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The Data Digest: Online Video Advertising

This week, Facebook announced its rollout of auto-play advertising videos - starting with a teaser for the upcoming movie Divergent. The video ads automatically start playing, without sound, when they...

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The Data Digest: WhatsApp And Facebook Messenger Wish Us A Happy New Year

As I'm writing this blog post on December 30, I don't yet know how many messages will be sent on New Year's Eve this year. But looking at the data from recent years, we can expect a huge number of good...

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The Data Digest: May The Force Be With You

Unless you've been hiding under a rock, you're probably aware that there was a new release in the Star Wars saga this week. I'm not a fan of science fiction and have somehow managed never to have seen...

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The Data Digest: A Year Of Goodbyes (And Hellos)

As a music lover, this has been a year of goodbyes for me, with many of my teenage heroes like David Bowie, Prince, and earlier this week, George Michael, passing away. It makes you realize how fast...

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The Data Digest: Are Australian Companies Living Up To Their Clients’ Online...

Australians are often seen as laid-back, taking things as they come. However, this doesn't translate to their need for great customer experience. When we analyzed the Australian results of Forrester's...

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The Data Digest: Youth’s Scattered Social Mobile Behaviors

Recently, I was on a road trip in Morocco with my family, including three teenagers. While my interest in their phone usage at home mostly concentrates on the amount of time they spend on their...

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The Data Digest: Mobile Travel Bookers

This week, I’m on holiday. As a follower of my blog, you know that I quite regularly take a couple of days off. I live in Europe, where we have more holidays (on average) than some other regions. So...

View Article


The Data Digest: Happy Birthday, Groupon

by Anjali Lai Earlier this week, Groupon celebrated its fifth birthday — and its party was certainly hard to miss. The countdown to the big day began last week, when my daily deal emails arrived with...

View Article

The Data Digest: Black Friday – Old Traditions; New Routines

by Anjali Lai On Tuesday at 8 a.m., I received a call from my mother. Instead of driving to her office, as she’s faithfully done at that time for more than a decade, my mother was caught between...

View Article


The Data Digest: Consumers’ Holiday Shopping Journey

Last week, my colleague Sucharita Mulpuru published Forrester’s annual US online holiday retail forecast. In her blog, she shared that Forrester expects this year’s holiday season to generate $78.7...

View Article

The Data Digest: Online Video Advertising

This week, Facebook announced its rollout of auto-play advertising videos – starting with a teaser for the upcoming movie Divergent. The video ads automatically start playing, without sound, when they...

View Article

The Data Digest: WhatsApp And Facebook Messenger Wish Us A Happy New Year

As I’m writing this blog post on December 30, I don’t yet know how many messages will be sent on New Year’s Eve this year. But looking at the data from recent years, we can expect a huge number of good...

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